“The whole automotive industry right now is in a huge transition phase: such as decarbonization, electrification, and circular economy. All these topics have one certain thing in common – that they cannot be solved alone,” says Philipp Eder, Project Manager for Circular Economy Procurement Strategy at Audi.
For Audi, the future is an attitude and a more sustainable future is at the core of the company’s strategy. This progressive premium brand is working continually to reduce its ecological footprint, with a clear focus on the responsible handling of resources. Audi has a holistic view on sustainability, considering the entire value chain. The vision for the future is a closed circular economy: reduce, reuse, recycle.
This was a sound design, edit and sound mix project, adding subtle and believable sound to the exquisite shots of the glass crushing, conveyers and factory scenes whilst keeping the dialogue front and centre. As with all of these premium video projects, the sound is there to support and enhance, not to draw attention or distract the viewer from the core message.